An integrated campaign across many forms of media for Dunstable College. The brief was to create a new visual identity for the 2009/10 recruitment campaign based around the popular TV series. It’s aim was to represent the ability for students to achieve high standards whilst keeping the concept strong, accessable and fun. The campaign was rolled out through websites, internal marketing and external marketing, vehicle graphics and local area advertising.

Dunstable College Heroes website

Dunstable College main website