Here at Provide Design we don’t like to think of ourselves as Party Poopers. We like to think of ourselves as Christmas Crackers – explosively good and containing lots of nice surprises (and the odd really bad joke). Today we just wanted to write about something which becomes very apparent this time of year.
We’re not being Party Poopers and there isn’t a humbug in sight, but as Christmas gets closer it seems a lot of us use it as a reason to panic and forget about what lies ahead until it is all over and we are comfortably in the New Year.
From a business perspective we have seen many Christmases where everything is rushed into the last few days. Suppliers drop the ball, clients ring expecting the impossible and there isn’t even time to think about the Christmas shopping! This is when detail is missed and our need to get the year over and done with can cloud our foresight and we forget about planning for the coming months.
This year we did it differently. We planned all our marketing activity, we booked our jobs in advance so there would be no need for Christmas Eve deliveries and we made sure that when January comes round it will be a solid continuation on from 2008. No drastic resolutions – just keep stuck to the business plan.
We also employed the assistance of marketing experts to guide us on what our next move should be. Designers and creatives we are, but as marketeers we have a lot to learn – always bring in the professionals to move this part of your business forward.
So this year we will be relaxed and comfy over Christmas knowing what is coming next. Nice feeling – works great with mulled wine.
So Merry Christmas everyone – have a great time. Unwind and if you’ve not done it already, at least mentally prepare for an awesome 2009 – it will be one!