Off the back of the success of last years campaign a new group of Heroes were chosen by Central Bedfordshire College for 2010. As with the previous campaign, it was rolled out through websites, internal marketing and external marketing, vehicle graphics and local area advertising. The microsite incorporated dynamic features through the use of the jQuery javascript that evoke the user to explore the site to discover more information about the new ‘Heroes’.

View the site:

After successfully being awarded the task of rebranding Dunstable College to Central Bedfordshire College we set about applying the new identity to their material which included their website.

A brand awareness microsite was also implemented to inform visitors to the college website of the change before they entered the main college website.

Check out the college website here www.centralbeds.ac.uk

Provide Design are proud to announce that our hard work and creativity have bagged Dunstable College a FE First Marketing Excellence award for the ‘Heroes’ recruitment campaign.

The campaign itself was entered in the highly subscribed ‘best 14-19 year old campaign’ category, and came home with the silver.

This national award is strong recognition for the campaign that has largely contributed to a massive 30% increase in full-time age 16-19 student numbers at the College.

We have just been re-comissioned to develop the visual identity of the 2010 Heroes Evolution campaign so watch this space to see how we raise the bar for next year.

You can see some of our work from the 2009 campaign here: Dunstable Heroes Campaign

Or visit: www.dunstable.ac.uk to see our work in action