
At 7.30 you are awoken by the shrill sound of your alarm clock. One arm stretches from beneath the duvet and automatically presses the snooze button. You think to yourself “I’ll wait until the alarm goes off next time…”. This process is repeated until the alarm clock finally gives up or you give up and haul yourself out of bed…. usually just before regular office hours begin.
“As long as I’m awake enough to answer the phone if any clients call I’ll be fine.” you think. The kettle is put on, a shower is taken, the dishwasher emptied, the cat fed, clothing desicions made and eventually at about 10.30am you sit at your desk, coffee in hand and switch on your computer. Email is checked and read, Facebook maybe perused, that present for your niece found on Amazon and your to-do list reveiwed.
“Time for another coffee.” Then after an important meeting with the cat it’s back to work.
It’s a freelancers life…. and we all have had days like it when we work for ourselves from our homes. Sure, we usually end up making up the time elsewhere, or so we tell ourselves, but none of us could deny that when working from home those small domestic duties and commitments suddenly seem much more important (or favourable) than that review that needs writing.
There are also times when I have sprung out of bed and worked a half day solid before most have even eaten their cornflakes. I have gone to the front door at 10 o’clock in the evening to put out the rubbish and it has been locked… This is because I have not stepped one foot outside and not met single living soul all day…
Then there is office / studio life. The daily commute, breakfast show radio or reading a great book on the train. A sunny drive with some uplifting music playing in the car. Arriving at work, coffee machine on and a quick catch up with colleagues. Email checked, meeting with associates, new tasks allocated, 1st 3 items crossed off the to-do list by 10.30am.
A buzz is in the air because of a great pitch win and the hum of activity keeps you motivated. You find out all about Dave’s unbelievable weekend and learn from the delivery driver that he actually used to be roadie for Led Zeppelin and that he prefers Mercedes vans to Fords. One thousand ideas run through your head after an afternoon briefing and when you turn off the computer at the end of the day you look forward to an evening at home with some good food and a couple of favourite shows on TV.
There are only certain jobs you can do from home, our creative field almost being one of them. I have to say though there is nothing like the buzz of a studio environment to get the juices flowing and the enthusiam of colleagues to keep you motivated… even if it does mean getting out of bed a bit earlier.